And to start the morning: A new report out Tuesday says climate change might increase the price of Kellogg’s Corn Flakes by 30 percent in the next 15 years.
Add a sweetener, and collect more than calories…
(Illustration found here).
More flakes on the cereal from Time:
In the United States, Oxfam says, Frosted Flakes could be 20 percent more expensive by 2030 due to climate change, and 30 percent more expensive in the U.K.
Kix could be up to 24 percent more expensive in the U.S. while Corn Flakes could be 30 percent pricier.
British Corn Flakes lovers, meanwhile, would have to pay 44 percent more for a box of the cereal.
The major problem here — beyond the price — is the timeline. Nothing so far in climate science has been future-like, as all the research indicates all this shit is coming at us much faster than anticipated just a short few years ago, and the schedule keeps getting bumped up.
Climate Central has a couple of posts of the high-anxiety-level type — first, a look at the overwhelming heat:
This past April tied 2010 for the hottest April on record according to a new report from the National Oceanic and Atmospheric Administration (NOAA).
The record heat has the globe on track for its sixth-warmest year to-date and marks the 350th month in a row of above average global temperatures.
The 1.39°F departure from normal also makes this April one of the 10 most anomalously warm months ever recorded.
The record belongs to February 1998, when El Niño conditions helped bump the global average temperature 1.55°F above normal.
El Niño has the potential to develop later this year, but current conditions in the eastern tropical Pacific, where El Niño develops, aren’t quite there yet.
If it does develop, El Niño could help keep global temperatures high or push them even higher.
And the second:
The torrential rains and catastrophic floods that raged through parts of Bosnia and Herzegovina, Serbia, and Croatia were unprecedented in the historical record of the region, going back 120 years.
But extreme weather events like this one are something communities may have to contend with more and more as the planet warms, experts say.
The shit keeps coming. Just in the last few days — climate change will make some US landmarks disappear, wildfires will become more impressive as time goes on, and even the US military is scared: The military panel that advises CNA also found that many changes were happening more quickly than they predicted in 2007 in their latest report that examined the national-security implications of climate change.
And so on…
And the right-now horror of all this — despite all this actual shit happening, the general public yucks-up a stifled yawn.
Via Science 2.0:
After reaching a high-water mark in 2006, when media talking points were portrayed by journalists as settled science prior to the actual IPCC reports in 2007, people have steadily lost interest in climate change since 2007.
There is an upside to that.
Scandals like ClimateGate didn’t damage public support.
The bad thing remains that all of the new evidence for climate change isn’t helping either.
The public is simply numb in the middle and entrenched on the sides.
The researchers tracked the popularity of the term “global warming hoax” to gauge the overall negative effect of climategate and the IPCC error on how the public perceives climate change.
They found that searches for the term were actually higher the year before the events than during the year afterward.
“The search volume quickly returns to the same level as before the incident,” Goldsmith said. “This suggests no long-term change in the level of climate-change skepticism.
While that’s good in a sense, Anderegg said, his and Goldsmith’s results also suggest that climate change as a whole does not top the list of gripping public topics.
For instance, he said, climategate had the same Internet half-life as the public fallout from pro-golfer Tiger Woods’ extramarital affair, which happened around the same (but received far more searches).
A public with little interest in climate change is unlikely to push for policies that actually address the problem, Anderegg said.
He and Goldsmith suggest communicating in terms familiar to the public rather than to scientists.
For example, their findings suggest that most people still identify with the term “global warming” instead of “climate change,” though the shift toward embracing the more scientific term is clear.
“If public interest in climate change is falling, it may be more difficult to muster public concern to address climate change,” Anderegg said.
“This long-term trend of declining interest is worrying and something I hope we can address soon.”
A long-term trend in a short time frame.
And then to all that shit, add notorious celebrity dumb-ass bullshit — the latest, a Tweet from “Wheel of Fortune” host and former weatherman, Pat Sajak, who blurted out: “I now believe global warming alarmists are unpatriotic racists knowingly misleading for their own ends. Good night.”
Out of the butts of nuts. See a well-defined and most-accurate response from science blogger Greg Laden here.
Vanna White needs to reshuffle a verb.
(Illustration out front found here).).